Cradle to Cradle- A vision of the Green Revolution
Yurts at Poncha Pass - Colorado Yurt Rentals and Sustainable Building Workshops - Photo of Chris in ground of Earthship

Written by Chris

November 6, 2009

Cradle to cradle derives an inspiration for innovation, change, and opens ones eyes to what the coming green revolution is all about. Authors William McDonough & Michael Braungart describe a new system of production with far reaching implications leapfrogging the legendary 3’rs of Recycle Reduce and Reuse. “Up-cycling,” is a central theme they define as producing a product with not only a primary use but also a continual use at that material stage or even a more valuable use as a future product.

I was shopping in a small market in Cairo a few weeks ago, there guest lecturing high school students on biodiversity and local coral eco-systems when I stumbled across this jar (seen here) of chocolate spread. As one can see, a handle is conveniently designed so that when the jar is finished, the glass gains value as a drinking mug. This is a perfect example of “up-cycling”. The product is distributed and sold with a primary purpose while a secondary purpose was designed prior to production. This is where “up-cycling” differentiates from the 3 R’s. Although it is important to maintain our push for recycling, reducing, and reusing; “up-cycling” should naturally be applied where possible and considered before production of any product.

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